Khartoum - UN WTO  Regional executive training course on crisis communications in tourism continued its lectures with a participation of 19 experts from WTO representing some African countries, and 40 participants from Sudan Khartoum and 9 states.
The training began by presenting an introduction –review of strategic communications and related approaches. Several aspects and topics are discussed including Types of crisis and their impact, Challenges and opportunities, developing the crisis communications strategy.  Media relations: the channel to the general public .Crisis communications in the Digital Age.  Core rules of effective and responsible crisis communications. Monitoring impact and measuring results.
Sidig Mohamed Gas Elseed , Director of communication and promotion department at the Ministry of Tourism , Archeology and Wild life  explained that the first visit of Taleb  Refai  the WTO Secretary General to Sudan  is a great support to the regional executive training course , added that Refai called on Sudan to sign a memorandum of understanding with WTO considering it as a record for Sudan providing full information about Sudan .
Sidig indicted to the registration of Sengeib Island at the Red Sea, Merowe in the River Nile and Jebel Barakal as tourist attractions in the Northern State; in the international heritage will enable Sudan to benefit from WTO regard to fund for reservation, maintenance and protection.
He said the organizing of this training course in Sudan is highly appreciated and it will have its positive impact supporting tourist in Sudan.
It worth mentioning that this executive training addresses the role of communication in minimizing the impact a crisis makes on a destination, primarily in terms of its economic impact .It addresses the role of communications in the phases ; preparedness for crisis , crisis management and crisis recovery. The training is conducted in a course format. It is designed to equip participants to develop a crisis communications strategy and implement a crisis communication plan.
Representatives from  African countries include Kenya, Ethiopia, Congo, Mozambique, Zimbabwe, Gambia, Egypt, Uganda, Cameroon and Ghana.